Going strong for over 10 years, we have donated more than $6 million globally to organizations like Dana-Farber Cancer Institute and the Jimmy Fund. Our original mission continues to drive us: stand with those affected by breast cancer, and take action to fund patient care and cancer research around the world.
Meet Duncan
Endurance. As a marathon runner and biker—someone who built their career at sportswear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.
The Story of project pink
OCTOBER, 2014
THE CAUSE CHOSE US
Duncan received a life-changing diagnosis. Stage four breast cancer—or as she referred to it, “treatable, non-curable cancer”. The news was shocking. At the time, she was well into her newest professional venture as Brand Leader & Marketing Director here at OOFOS. Regardless of how devastating the news was, her reaction was not to cry, but to live. To endure.
January, 2015
PROJECT PINK IS LAUNCHED
In honor of Duncan, we launched Project Pink as a way to give back and support the work of the Dana Farber Cancer Institute by donating a portion of sales made on OOFOS.com to Dana-Farber Cancer Institute and the Jimmy Fund for breast cancer research. We’ve additionally committed to annual campaigns such as our Project Pink-specific styles that we will donate 100% of profits from every October to the cause.